| BACKGROUND
SUMMARY |
- Proficient
at leading the conceptualization, development and execution of
marketing campaigns which align with company vision and brand
to exceed objectives
- Expert at
gathering intelligence from users, competitors and best practices
as well as translating and communicating relevant insight to develop
successful strategies and tactics
- Leader of
cross-functional teams, creating synergies and maximizing talent
from departments of multiple disciplines
|
| WORK
HISTORY |
| Wyndham
Vacation Resorts - Orlando, FL |
02/2003
to Present
|
| Director,
Marketing Administration |
- Set
vision, strategy and tactic towards improving package utilization
by partnering with database marketing and reservation teams
to implement campaigns focused on customer behavior, seasonality
and propensity to purchase timeshare
- Oversee
execution of e-mail and telemarketing campaigns with over
600,000 touch points which raised conversion rates by 47%,
resulted in a 10% lift in reservations and yielded an additional
$1 million in revenue monthly
- Liaison
for telemarketing call centers (with a staff including over
400) for internal and external teams such as legal, IT,
database marketing and brand management
- Manage
corporate telesales support staff of 4 with operational
budget of $500,000
|
|
| Manager,
Online Production |
- Oversaw
all aspects of the owner Web site for more than 500,000
unique visitors of varying proficiency, including directing
the development of the content management system, graphics
and content
- Implemented
best practices and provided guidance to ensure Web content
increased customer knowledge of and satisfaction of their
vacation product
- Managed
relationship between IT and business units, including owner
communication, owner education, inventory, call center trainers
and agents
- Developed
network of content contributors and guided them in the development
of effective content and the use and application of the
content management system
- Executed
the development of the Internet Café for the annual owners
meeting (an audience of more than 400), including designing
micro-site content, program and café staffing
- Oversaw
the creation of test plans, organized system testing and
user acceptance as well as developed internal and external
communication strategy for a $1 million upgrade to the Web
site
|
|
| Internet
Marketing Manager |
- Developed
and implemented lead generation programs which yielded more
than 75% of the department's tour and revenue goals
- Analyzed
program performance and processes to determine areas of
opportunity to guide efforts
- Collaborated
with production team to create online media, targeted e-mails,
newsletters as well as to improve Web site functionality
and usability
- Managed
product development to ensure adherence to legal and brand
guidelines
|
|
|
Hilton
Grand Vacations Company - Orlando, FL
|
02/02
to 12/02
|
| Manager
of Web Marketing Projects |
- Executed
online marketing projects to generate inbound calls for
the purchase of vacation packages and sight-unseen timeshare
ownership
- Maximized
budget by administering request for proposals, vendor selection
and invoicing
- Collaborated
with outside agency, legal and brand management to create
online media, targeted e-mails, newsletters and new product
Web sites
|
|
| Sales & Marketing
Technologies - Orlando, FL |
08/98
to 02/02
|
| Project
/ Production Manager |
- Executed
the development of targeted micro-sites and dynamic sites
with features such as Web-cast viewing, automated planners,
media libraries, e-commerce and content management systems
- Assessed
processes and implemented standard operating procedures,
tracking systems and feedback mechanisms to improve overall
quality
- Contributed
to the success of sales team by training, creating and presenting
proposals as well as assisting to close sales
- Analyzed
complex information, evaluated project to identify goals,
timelines and deliverables as well as delegated work and
communicated with appropriate internal and external sponsors
|
|
| SimulTrans,
LLC - Mountain View, CA |
08/97
to 08/98
|
| Project
Account Manager - Motorola, Translations Department |
- Performed
on-site front-end analysis, developed schedules, collected
materials and completed quality assurance of final deliverables
- Partnered
with in-house team and print vendor to deliver projects
on time
- Developed
quality assurance system for the translation department
of T.E.D. Motorola
- Worked
with third party vendors in the United States and South
America
|
|
| EDUCATION |
|
| 05/05 |
Roy E. Crummer
Graduate School of Business, Rollins College - Winter Park, FL
Certificate of Crummer Management Program |
| 05/97 |
Indiana University
- Bloomington, IN
B. A. Liberal Arts, Major in Spanish Literature with a minor in French
Language |
| AWARDS |
|
| 10/06 |
Frontier Civitan
Club - Recipient of New Member of the Year Award |
| 12/05 |
Wyndham Vacation
Resorts - Recipient of Bravo Award |
| |
|
| SOFTWARE
PROFICIENCIES |
| Software knowledge
includes Outlook, Internet Explorer, Netscape, Microsoft Office, MS
Project, Central Reservation System (CRS), Documentum, Dreamweaver,
Macromedia Captivate, Front Page, HTML code, PhotoShop, Paint Shop
Pro, ImageReady, Frame Maker and Interleaf |
| |
|
