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Developed
communication strategies by analyzing target market, historical
behavioral data, and department goals to develop action plans to
drive desired results.
Certain
projects involved strengthening relationships with customers after
completion of an initial transaction. In these cases, imparting
account information, educational information, and editorial content
over time was important to increasing customer satisfaction and
utilization of product purchased.
Other
projects involved creating and deploying solutions to generate desired
actions. These responses included generating leads for package sales,
growing a subscriber list, and increasing booking of reservations
for already purchased vacation packages.
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Project
Summaries
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